π Boosting Market Access for MSMEs: A Look at the Procurement and Marketing Support (PMS) Scheme π
The MSME (Micro, Small, and Medium Enterprises) sector is a key driver of India’s economic growth, but accessing broader markets, both domestic and international, remains a challenge. To address this, the Procurement and Marketing Support (PMS) Scheme has been introduced by the Ministry of MSME. This scheme is designed to help MSMEs strengthen their market presence and stay up-to-date with the latest trends in packaging, marketing, and trade processes. Letβs dive into the details of the PMS Scheme and how it can benefit your business. ππ
π What is the PMS Scheme?
The Procurement and Marketing Support (PMS) Scheme aims to promote market access for MSMEs. It encourages MSMEs to participate in National and International Trade Fairs, exhibitions, and expos. The scheme also focuses on educating MSMEs about packaging techniques, the GeM portal, import-export procedures, and more.
This initiative offers various components that target:
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Expanding market access
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Building capacities
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Developing retail infrastructure to promote MSME products
By focusing on these areas, the scheme ensures that MSMEs remain competitive in the ever-evolving global market. ππ
π Scheme Components:
1. Market Access:
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Participation in Trade Fairs & Exhibitions:
MSMEs can participate in national and international trade fairs and exhibitions. This exposure provides significant opportunities for networking, brand building, and exploring new markets. π -
Organizing Trade Fairs/Exhibitions:
The Ministry/Office of DC (MSME) organizes trade fairs and exhibitions, giving MSMEs the chance to exhibit their products to a global audience, stand out, and create business opportunities. π’ -
Vendor Development Program (VDP):
This initiative helps MSMEs connect with larger corporations, making them part of the supply chain. π
2. Capacity Building:
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Adoption of Modern Packaging Techniques:
The PMS Scheme promotes modern packaging techniques to help MSMEsβ products stand out on retail shelves and remain competitive. π¦ -
Bar Code Adoption:
MSMEs are encouraged to adopt barcodes to streamline operations and ensure their products are easily traceable in global markets. π’ -
e-Commerce Platform Adoption:
MSMEs are urged to leverage e-commerce platforms to enhance their online presence. π» -
Workshops and Seminars:
The Ministry/Office of DC (MSME) organizes both conventional and virtual workshops/seminars, focusing on trade-related developments, packaging technologies, and more. These events provide valuable knowledge and practices to MSMEs. π
3. Development of Retail Outlets:
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Infrastructure for GI Products:
The scheme also focuses on developing retail outlets for promoting Geographical Indication (GI) products, ensuring these unique products have a space in the market. π¬
π Eligibility Criteria:
The scheme is applicable to manufacturing and service sector MSMEs with a valid Udyam Registration (UR). If your business fits this category, you can take advantage of the various benefits the PMS Scheme offers. π
π Why is this Scheme Important for MSMEs?
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Global Market Reach:
Participation in trade fairs and exhibitions helps MSMEs expand their reach and tap into international markets. π -
Knowledge and Capacity Building:
Workshops and seminars ensure MSMEs stay up-to-date with the latest developments in trade, packaging, and e-commerce. π -
Infrastructure Support:
The development of retail outlets and adoption of modern packaging techniques ensure MSMEs’ products meet industry standards and attract more consumers. πͺ -
Government Support:
Backed by the government, the scheme provides MSMEs with reliable resources for growth and success. π
πΌ Dhan TaxΒ Support for MSMEs:
At Dhan Tax, we understand the challenges faced by MSMEs, and weβre here to support your growth journey. From simplifying tax filings to offering strategic financial advice, we ensure your business stays ahead in the financial game. Reach out to Dhan Tax for expert advice and personalized support tailored to MSMEs. ππΌ
Dhan Tax Contact Details:
Mobile Number: +91 7678456921
Email ID: support@dhantax.com
Website: www.dhantax.com π